CocoaAction meeting
Bill Guyton, President of the World Cocoa Foundation, visited the Catholic University as a guest speaker of the “Leaders in Development” series, hosted by the Integral Economic Development Program. The World Cocoa Foundation promotes economic and social development as well as environmental stewardship by providing cocoa farmers with the tools they need to grow more and better cocoa, market it successfully, and make greater profits. Mr. Guyton discussed how the foundation has worked to create a sustainable cocoa economy that improves the quality of life for independent family cocoa farmers around the world. Over 30 students participated in the discussion, learned about the foundation’s business model, and identified opportunities for further impact measurement.